The build crew · six tiers

The business engine

You did the work of becoming a coach. This is the crew that builds the business around it — brand, positioning, programs, lead flow, content and automation.

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Open to every coach
Graduates save 15%
12 services

Tier 1

Launch Essentials

Build the core assets needed to begin coaching professionally.

Website BuildA custom site, optimized for conversions: homepage, about, services, testimonials, blog, scheduling integration, lead magnet funnel.$3,750

Personal Brand SystemLogo suite with all files needed for print and digital, color palette, typography, social templates, letterhead, e-signature, and brand voice sheet.$2,950

Tier 2

Authority Foundation

Create assets that generate leads and clarify your offer.

Lead Magnet BuildoutA PDF guide for new clients introducing your subject, in your voice, with tie-in visuals, opt-in page, email capture, and a 7-day nurture sequence.$1,850

Program BuildoutReady-to-deliver signature coaching program with modules, slides, worksheets, onboarding, client materials and more.$5,500

Tier 3

Authority Accelerator

Scale authority, publish thought leadership, and enhance credibility.

Mini-BookA polished 40–60 page book written in your voice with editing, design, and KDP support.$3,250

Podcast LaunchBranding, intro/outro, templates, platform setup, studio setup consult, outline for first five episodes.$3,250

Tier 4

Systems + Automation

Install backend systems that turn your business into a predictable machine.

CRM/Automation SetupPipeline configuration, automations, segmentation, follow-up flows, reminders, and integrated checkout links.$2,950

Paid Ads Starter KitMeta Ads setup, pixel installation, ad creative, two audiences, and 30-day optimization.$3,375

Tier 5

Influence + Expansion

Grow reach, visibility, and business sophistication.

Monthly Content Package12 branded posts, 4 reels, 4 newsletters, one SEO blog, captions, hashtags, and matching AI visuals.$2,275/month

Strategy RetainerTwo 40 minute monthly strategy sessions, private messaging access, and quarterly planning session.$2,850/month

Tier 6

Global Scale

For coaches building an enterprise, not just a practice.

Signature Course DesignYour complete online course, including curriculum design, video scripts, lesson materials, worksheets, and platform setup.$16,000

Multi-Funnel BuildLead → nurture → conversion funnels built across multiple offers with full tracking, automations, and scaling pathways.$8,500

Pricing excludes Software as a Service expenses, including WordPress plugins and any third-party marketing or sales platforms. Coach Igniter graduates receive a 15 percent discount on all services.