Become a World-Class Coach.
Build a Life-Changing Business.
Train through a proven coaching program for aspiring coaches that focuses on real coaching skill, real client work, and the systems required to build a profitable coaching business.
Built for coaches who want clients, confidence, and a sustainable business.
You Were Meant to Coach.
We’ll Show You How.
You’ve guided others. You’ve led teams. You’ve made an impact. Now it’s time to turn your life experience into a powerful coaching career. Coach Igniter is a coaching program for aspiring coaches that gives you the tools, training, and mentorship to become the coach you were meant to be.
”Coach Igniter bridges the gap between certification and income generation—helping aspiring coaches move from aspiration to active practice more efficiently than traditional programs.
Insider Weekly
Real People. Real Purpose. Real Results.
The Coach Igniter method has helped professionals from every industry become confident, life-changing coaches. Here’s what a few of them had to say:
I’m Dan Jahn—and I don’t just coach leaders. I build them.
Over the past three decades, I’ve launched and scaled multiple successful businesses, led creative and tech startups, and consulted for organizations ranging from early-stage ventures to Fortune 500 companies. My leadership journey has taken me from the West Wing of the White House to the boardrooms of Silicon Valley, from Oxford University classrooms to stages around the world.
As the author of Leading with Impact, Stop Waiting Start Coaching, and The Human Algorithm, and a featured expert in Forbes, ValiantCEO, Entrepreneur Weekly, and many more publications, podcasts and news shows, I’ve become known globally for my unique ability to fuse ancient wisdom with modern leadership psychology. My proprietary framework—the Iconic Leadership Matrix—has helped executives, creatives, and founders unlock their full potential, lead with confidence, and leave a legacy that lasts.
But now, I’m after something bigger:
To ignite a new generation of world-class coaches.
Through Coach Igniter, a coaching program for aspiring coaches, I’m sharing the exact systems, strategies, and mindset tools that built my own coaching practice. Whether you’re just getting started or ready to scale, this is your launchpad. I want to help you rise as a purpose-driven thought leader, create transformational client results, and build a coaching brand that stands the test of time.
If you’re ready to step into your power and turn your coaching dream into a legacy business… let’s light the fire.
From Uncertain to Unstoppable
You’ve helped people. You’ve given advice. You’ve led in your career. But turning that into a confident, profitable coaching practice? That’s where most people stall.
Coach Igniter bridges the gap between wanting to coach… and becoming the kind of coach people seek out, trust, and pay well for.
Turn your natural strengths into a powerful coaching method
Gain total clarity on your niche, voice, and value
Develop a real plan to attract, serve, and retain clients
Build unshakable confidence as a leader and teacher
”Rather than separating coaching skills from business development, [Dan Jahn's Coach Igniter] program integrates client acquisition, marketing, and systems alongside core competencies.
The New York Telegraph
Your Journey to Coaching Excellence
Three Transformational Modules
Coach Igniter is a step-by-step system designed to help you go from passionate but uncertain to confident, prepared, and thriving as a coach. Each module builds on the last—giving you the skills, strategy, and mastery needed to coach with clarity and build a business that lasts.
FOUNDATION
Establish your coaching identity by mastering essential skills, understanding core principles, and building the confidence to begin your practice.
”I came in with nothing but passion. By the end of Foundation, I felt like I had a real skillset I could trust.
Jess C.
STRATEGY
Develop a sustainable coaching business model with strategic planning, client acquisition techniques, and effective marketing approaches.
”Strategy gave me the roadmap to attract the RIGHT clients, and build a coaching business with structure.
Amir T.
MASTERY
Elevate your coaching practice to new heights, refine your methods, expand your reach, and become a recognized leader in your niche.
”Mastery transformed my mindset. I’m now coaching full-time and leading workshops and retreats.
Dani M.
What Does the Program Include?
Every module combines structured learning, live coaching, and personalized tools to help you succeed—whether you’re just starting out or leveling up.
Self-Paced
Video Training
Learn at your own pace through high-quality, pre-recorded lessons that break down core coaching concepts, strategies, and tools.
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Clear, actionable training modules
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Watch anytime from any device
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Step-by-step instruction without fluff
Coaching Calls:
Group + 1-on-1
Get direct support and personalized guidance from Dan and his team through dynamic coaching calls.
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Two private calls, 8 group calls per module
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Ask real questions, get real-time feedback
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Stay focused, clear, and accountable
Essential
Coaching Toolkit
Access a powerful collection of plug-and-play tools to use with clients or in your own planning—from templates to scripts.
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Fillable workbooks and session templates
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Discovery call and onboarding scripts
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Client-facing PDFs and tracking tools
Coaching
Support Network
Join a curated group of fellow coaches for support, brainstorming, and celebration as you grow together.
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Access to a private community platform
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Share wins, ask questions, and network
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Built-in accountability and motivation
Client Growth
Frameworks
Learn and implement proven systems to attract the right clients, deliver transformational results, and grow with integrity.
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Positioning and messaging frameworks
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Step-by-step client journey mapping
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Tools to retain, upsell, and scale
What’s Inside Each Module?
Define Your Coaching Identity
Clarify your unique style and brand.
Conversations Mastery
Master deep listening and impactful questions.
A Signature Framework
Develop your proprietary coaching methodology.
Instant Rapport
Techniques to instantly establish trust.
Coaching Ethics
Handle scenarios with integrity and confidence.
Growth Practices
Reflect and continuously learn from every experience.
Launch Your Practice
Practical guidance for launching successfully.
Success Mindset
Cultivate resilience and eliminate self-doubt.
Identify Your Niche
Pinpoint clients aligned with your passion.
Craft Magnetic Messaging
Communicate your value clearly and persuasively.
Structure Winning Offerings
Design coaching packages clients love.
Value-Based Pricing
Charge confidently for your results.
Reliable Lead Generation
Consistent strategies to attract ideal clients.
Polished Online Presence
Build credibility with professional branding.
Streamlined Business Systems
Save time and scale with efficient processes and AI.
Enrollment Conversations Mastery
Convert prospects through authentic dialogue.
Advanced Coaching Skills
Facilitate deeper client transformations.
Group Coaching Expansion
Reach more clients efficiently.
Become a Thought Leader
Establish authority and visibility.
Scalable Program Design
Multiply your impact and income.
Effective Feedback Systems
Continuously elevate your coaching quality.
Client Progress Tracking
Tools to manage and measure results.
Sustain Your Growth
Ongoing development and personal care.
Create Lasting Legacy
Influence your industry and community.
Coach Igniter: Individual Modules
Start where you are. Each Coach Igniter module offers a focused path forward, whether you’re building your foundation, developing your strategy, or mastering your craft. These modules are designed to meet you at your current stage and move you toward coaching with clarity, confidence, and impact.
Choose one. Conquer it. And when you’re ready, build from there.
Coach Igniter: Complete System
The complete Coach Igniter Experience (CIE) is more than a program. CIE is a transformational path for purpose-driven coaches ready to turn their message into a movement, their presence into a platform, and their work into a legacy that lasts.
This is the full journey: Foundation, Strategy, and Mastery—combined into one seamless, supported experience. If you’re ready to go all in, this is where the transformation begins.
Price shown at checkout will reflect your local currency.
Instant lifetime access • First coaching call in 48 hrs • Save $1,500 and start all 3 tracks today
Coach Igniter
FOUNDATION
$3000
Establish your coaching identity by mastering essential skills, understanding core principles, and building the confidence to begin your practice.
Coach Igniter
STRATEGY
$3000
Develop a sustainable coaching business model with strategic planning, client acquisition techniques, and effective marketing approaches.
Coach Igniter
MASTERY
$3000
Elevate your coaching practice to new heights by refining your methods, expanding your reach, and becoming a leader in your niche.
Coach Igniter
COMPLETE
$7500
Let’s turn your message into a movement, your presence into a platform, and your work into a lasting legacy. More than a program, it’s transformational.
Coach Igniter Private Intensive
Want to go all in, right now?
Are you the kind of person who doesn’t wait for success, but actively creates it? If you’re ready to accelerate your success and compress years of progress into days, the Coach Igniter Private Intensive was built for you.
Introducing: The 2-Day VIP
Coach Transformation Experience
Come to beautiful Evergreen, Colorado, and work one-on-one with Dan Jahn to complete the entire Coach Igniter system—Foundation, Strategy, and Mastery—in just two focused, powerful days.
You’ll be staying in a private garden suite, complete with:
- A luxury hot tub under the stars
- A gourmet kitchen and fully stocked fridge
- All meals provided, thoughtfully prepared
- Private space for reflection, clarity, and action
This is not just training, it’s transformation. It’s a full-body, full-mind, full-heart immersion into your future as a confident, thriving coach.
This is how leaders are born.
This is how movements begin.
Only a few VIP Intensives available each quarter.
$92502-DAY IN-PERSON INTENSIVE
Ready to Become a Coach… But Don’t Know Where to Start?
Get the PDF of Dan Jahn’s bestselling book — Stop Waiting Start Coaching — for just $7.
Written by Dan Jahn, The Iconic Leadership Coach — one of the world’s leading voices in leadership, purpose, and coaching mastery — this guide is the starting point for every aspiring coach ready to build a real practice and a meaningful impact.
Inside, you’ll learn:
- Define and amplify your unique coaching voice so clients feel inspired and understood.
- Turn fear, self-doubt, and hesitation into confident action steps that attract your first paying clients.
- Establish deep trust and rapport — the same psychological framework top coaches use to create breakthroughs.
- Build instant credibility through authentic communication that feels natural, not “salesy.”
- Master Dan’s five-part process for creating coaching sessions that transform people from the very first call.
Stop Waiting Start Coaching is more than just a book! It’s the foundational step toward unlocking your potential as an inspiring, influential, and successful coach. Take the first step today and move confidently toward your coaching future.
– 83 page, PDF, 6×9
”This book was what finally gave me the courage to move forward and fulfill my dream of becoming a life coach. It’s gold.
Alex R.
Have Questions? We’ve Got You.
Do I need prior coaching experience to join?
Nope. Coach Igniter is designed for people who want to coach but haven’t formalized their skills yet. Many of our participants have experience mentoring, teaching, managing, or guiding others—and this program helps turn that into a confident, professional coaching practice.
What’s the time commitment for each module?
Each module includes a series of video lessons, some assignments, along with group calls and private coaching calls. You can complete it in 2–4 weeks if you move consistently. You’ll also have lifetime access, so you can go at your own pace. We do have an intense alternative: the Coach Igniter Private Intensive: 2-Day VIP Coach Transformation Experience. [more info below]
Can I buy one module now and upgrade later?
Yes. You can start with any single module and then purchase the next module when you are ready. If you purchase and complete the first module you can upgrade to the full system at any time. You’ll only pay the difference.
What happens after I enroll?
You’ll receive a welcome email asking you to register as a student, and be invited to book your onboarding and strategy private coaching call. Once we complete your onboarding, you will receive instant access to the first step in your module(s), and be granted access to the private community and the first of your downloadable tools right away. Each time you complete a step the next step will unlock.
Do you offer refunds?
Due to the personal nature of this program—including access to live coaching—we do not offer refunds. But if you’re unsure, start with one module and experience the transformation for yourself.
Is this program accredited or certified?
Your Coaching Journey: Recognized, Certified, and Connected
Coach Igniter offers completion certificates for each module and a “Master Coach Certificate” when you finish all three. Although Coach Igniter is not affiliated with the International Coaching Federation (ICF), we believe deeply in the rigor, depth, and effectiveness of our certification. Coaches who complete our full program earn the official Coach Igniter Certification—a credential we’re actively promoting globally to highlight the excellence, integrity, and transformational results of our graduates.
Certified Coach Igniter graduates will receive complimentary lifetime listings on the Coach Igniter Hub (launching in Jan 2026)—our exclusive global directory connecting clients with highly skilled, vetted coaches. Unlike other directories, the Coach Igniter Hub is carefully curated, ensuring the highest quality connections between coaches and clients around the world.
Interested coaches who have not completed our program may apply for a listing for $199 per year. However, acceptance is selective—applicants must successfully pass our rigorous Coach Quality Assessment process to ensure alignment with Coach Igniter’s standards of excellence.
I'm not a web designer or a sales funnel guy, how do I get all those pieces done?
Coach Igniter Business Engine
Coach Igniter offers a complete set of implementation services from foundation to global scaling, including website design, funnel build, books, courses and more, all designed to help new and established coaches build, streamline, and grow a real coaching business. Coah Igniter graduates receive a significant discount on all services.
Still Have Questions? Let’s Talk.
Unlock clarity and direction for your coaching journey in this focused, one-on-one call. Together we’ll review your goals, pinpoint your best next steps, and explore how the Coach Igniter framework can accelerate your path to success.
What to Expect:
- Personalized insights tailored to your coaching ambitions.
- Clear recommendations on the right modules or strategies for you.
- Direct, actionable advice—no pressure or obligation.
The Business Engine Behind Successful Coaches
You did the work of becoming a coach. Now you build the business.
Coach Igniter’s Business Engine installs the core systems every real coaching business needs: brand, positioning, programs, lead flow, content, and automation.
Each piece removes a specific bottleneck. Together, they turn coaching skill into predictable income and authority.
Jacob
What about all the things I need to build? Website, funnels, lead magnets, all that stuff?
Coach Igniter
We got you covered. Check out the Coach Igniter Business Engine.
Built specifically for coaches. Preferred pricing for Coach Igniter graduates.
The choice of the world’s best coaches
Over 160 coaches trust Coach Igniter to build their systems
NO guessing.
NO juggling freelancers.
ONE integrated system that works.
website
brand system
lead magnets
podcast launch
mini book
funnel build
92
%
of coaches report measurable ROI within 90 days of building Coach Igniter systems.